Steps to Creating Your Internet Marketing Plan

If you're the possessor of a small service production, having a firm Internet marketing plan in place can both boost your name and brand acknowledgment locally in your geographic area, as well as expose you to a whole new set of potential clients throughout the world.
Here are five considerations you need to make as you complete your Internet marketing plan:

1. Objective of Internet Marketing Plan:
What do you want to achieve by using Internet marketing? To find new clients? Offer services and info to obtainable clients? Sell services or products? Educate your target market or your staff about your product or service? Form an online community for your target market? How much money to have to spend each month on this Internet marketing plan? Having a goal and budget in mind will make your marketing more effectual.

2. Your Competition:
Perceptive and understanding where you stand among your competitors can you help you reinforce your marketing message. Do a keyword search for the terms someone might use to find your business online. Write down the URL's of your top 5 competitors. How popular and significant are their sites? You can check their traffic ranking with Alexa. Does your competition offer something unique? Where are the gaps in the service or product offerings?

3. Solution to a Problem:
The motive that someone will buy your product or hire to you to provide a service is to solve an exacting problem that they have. What problems and issues pestilence your target market? How does your product or service solve that problem? How does your solution differ from that of your competitors? What makes you uniquely qualified to provide the solution to their problem?

4. Branding Your Business:
Your domain name can either help you be impressive or cast you into a sea of "brandless" solutions. At a minimum, you'll want to buy both your personal name as well as the name of your business in the .com version, if it's available. Then buy the .com versions of your product names and program names. If you use a full-featured domain registrar, you'll be able to point and mask these domains to internal pages of your web site, or use them as stand-alone sales letter pages.

5. Internet Marketing Strategies:
How will you create traffic to your website? There are innumerable ways to do this, including: pay-per-click purchases; organic search engine listing ranking; well-written email newsletter that is published on a regular basis; submission of articles on topics related to your target market to article submission directories; regularly post entries to a blog aimed at your target market, full of content discussing issues related to that target market; submission of online press releases with new tips information for your target market; exchange relevant links with others in different industries with the same target market.