Search Engine Optimization

What comes first in our mind when we hear about Search engine optimization - what is SEO? Search Engine Optimization(SEO) is the process of improving the volume and quality of traffic to a web site from various search engines like GOOGLE, YAHOO and MSN via "natural" ("organic" or "algorithmic") search results. A site presented in the search results with higher ranks is visited by more searchers. Search Engine Optimization is the most important part of website development which makes it prosper in the online e-commerce business. The main objective of Search Engine Optimization(SEO) is to increase web visitor counts by ranking it very high in the results of searches. To ensure it, SEO experts(Pankaj Agarwal) use the most appropriate keywords to describe the content of a site. SEO can also target different kinds of search, like image search and local search. Search Engine Optimization(SEO) is the process of making a website's content more search engine friendly so as to attract visitor traffic by ranking it higher in the search results. As a company's marketing plan of action for increasing the ranking of site, SEO experts (Pankii) knows how search engine algorithms work and what people is search for. SEO experts(Pankaj Agarwal) works may involve in a site's coding, presentation, and structure, and also fixing problems that could forbid search engine indexing programs from fully spidering a site.

On-page Optimization

On-Page factors are related directly to the content and structure of the website. This normally consists of pages written in the HTML but also applies to other document formats that are indexed by search engines, for example Microsoft Word or PDF formats. On-page optimization involves modifying keyword frequency in the URL, Title, Headings, Hypertext Links and Body text. It may also involve reducing redundant HTML codes produced by Web page authoring tools and reconstructing the site to produce better linked and focused page content.

Off-Page Optimization

Off-page optimization means you have to work on building links to your website. It can be done off page for a website to maximize its prominent appearance in the search engines for target keywords related to the on-page content and keywords in off-page direct-links. Off-Page Optimization in a word is “linking”, or more accurately “link trading”. Link trading is where two or more sites agree to place links to the other site for the purposes of building the “Importance of their site” in search engines. Back-Links are the websites and web pages that are linked to your website. Each Link of your website is like a “vote” that increases the importance of your website in the search engines. Though off-page optimization is much less complicated than on-page optimization but there are still a few factors that must be taken into consideration when looking for reciprocal links to build the “importance” of your website. These would be Page Rank, link placement, and sites with which you are having trade links.

Some of the benefits of Search Engine Optimization( SEO )

Substantial increase in Search Engine Traffic - When the site ranks for words which people search often we get lots of targeted traffic. As compared to the organic listing search engine traffic with other types of online advertisements this one is much cheaper.

• Return of Investment is very fast and well worthy. Since Search Engine Optimization send only targeted traffic to a site.
• Search engine traffic never stops once we achieve high ranking for you. Search engines promote your site 24 hours a day, 365 days a year. This helps in generating more traffic through the ranking period of the site.